What is Atera and why do IT teams use it?
Atera is a SaaS IT management platform that combines Remote Monitoring & Management (RMM), Helpdesk and ticketing, PSA tools, remote access, automation, patch management and reporting in a single console.
A technician can spot a workstation with a performance issue, review the alert, connect to the device according to their permissions, fix the problem and document the work in the ticket. For an IT manager, that means more control and measurability; for an MSP, it means a structured way to manage clients, technicians and recurring service work.
That said, Atera is not on its own a replacement for an EDR product, a backup system or a firewall. Those are separate security and resilience layers that can be combined when designing a managed IT environment.
Atera at a glance
| Product type | SaaS IT management platform: RMM, PSA, Helpdesk and automation |
|---|---|
| Company | Founded in Israel by Gil Pekelman and Oshri Moyal; headquartered in Tel Aviv |
| Audiences | Internal IT departments and managed service providers (MSPs) |
| Pricing model | Per technician (technician license), not per managed device |
| AI | AI Copilot for technicians (included in current pricing, per Atera); Robin for end users – purchased separately |
| Buying in Israel | Directly from Atera at list price, or through a local partner such as ITEAMS – same license, reduced price, plus onboarding and support |
What can you manage with Atera? RMM, PSA and more
These capabilities are at the heart of the platform. Exact scope, supported operating systems, concurrent sessions and add-ons depend on the plan.
RMM – remote monitoring & management
Health monitoring for workstations and servers, threshold-based alerts, hardware and software tracking, and proactive maintenance tasks.
Helpdesk & ticketing
Centralized user requests, technician assignment, progress tracking, SLAs, documentation and communication from within tickets.
Remote access
Connect to devices through supported remote-access integrations. Concurrent sessions and connection providers vary by license.
Patch management
Plan and deploy updates, set maintenance windows and track status. Pilot first before applying to critical servers and workstations.
Scripts & IT automation
Run scripts, software installs and recurring processes on managed devices, subject to proper permissions, conditions and controls.
PSA, reporting & integrations
Workflows, contracts and billing for MSPs, management reports and connections to other services. Some integrations and add-ons are billed separately.
Professional tip: good monitoring starts with the right alerts – not with lots of alerts. During onboarding, define server and workstation metrics, patch windows, technician permissions and incident handling.
Atera for an internal IT department or an MSP – what's the difference?
Both need monitoring, support and automation – but the work environment, service model, permissions and client management differ.
Internal IT teams
Teams managing computers and servers for employees, branches and internal departments.
- Workstation, server and alert tracking
- Internal helpdesk and SLAs
- Remote automation and installs
- Users, sites and role management
MSPs and service providers
IT companies managing multiple clients in parallel, with technicians, service commitments and billing processes.
- Client and site separation
- Tickets, contracts and customer service
- Time tracking, billing and team operations
- Reports and automation across environments
For example, a company managing 300 computers across three offices would look at the IT Departments plans, while a provider managing 15 different clients would usually look at the MSP plans. These numbers are illustrative only, not product limits.
Atera AI Copilot vs. Robin – not the same product
Atera includes AI capabilities, but it's important to distinguish between an assistant for technicians and a product built to autonomously handle some end-user requests.
AI Copilot
Helps analyze ticket context, suggest fixes, generate scripts and handle support tasks. According to Atera, included in current plans since the 2026 pricing change.
Robin
A separate AI product designed to handle user requests through supported channels and authorized actions. Purchased and configured separately.
AI with permissions
Before enabling automation, review script access, approval flows, permission policies and change control in your environment.
From June 2026 on monthly plans, and from the relevant renewal on annual plans, Atera states that AI Copilot is included at no extra cost under current pricing. Robin, by contrast, is purchased separately. Actual availability depends on account terms, licensing and configuration.[1]
What we review during onboarding: which processes are worth automating, which scripts need human approval, and how to reduce the risk of running a broad action by mistake.
Atera pricing and licensing – how much does Atera cost in Israel?
Atera's base pricing model is per technician, not per endpoint. In practice, base cost is driven mainly by the number of technician licenses and the plan you choose – plus any add-ons or separate services you need.
How to estimate your cost
With four technicians, you look at four licenses on the right plan, then separately check add-ons, billing term, taxes and commercial terms. Don't assume everything is included just because endpoints aren't limited in the base pricing model.
| Audience | Plans | What to compare |
|---|---|---|
| IT Departments | Professional · Expert · Master · Enterprise | Management scope, reporting, permissions, remote access, extra features and support |
| MSP | Pro · Growth · Power · Superpower | Client management, PSA, remote sessions, automation, reporting and expansion options |
| Add-ons | Robin, Network Discovery and others | Separate product/service or component at additional cost, per quote |
Atera's list prices may change by plan, monthly/annual billing and promotions, so we don't publish a fixed price; the ITEAMS discount is set in the quote based on plan, number of technicians and term. Official IT pricing ↗ · Official MSP pricing ↗.
Request an Atera license quoteWhat should you compare before moving to Atera?
The right comparison isn't just a feature list. Check how the system fits your workflow, permissions, operating systems and total cost.
- Licensing modelTechnicians vs. endpoints, expansions, commitment length and renewal terms.
- Operating system coverageWindows, macOS and Linux, including differences between agents and plans.
- Monitoring & automation setupWhat counts as critical, who gets alerts, when scripts run and with which permissions.
- Service processesTicket intake, documentation, SLAs, handoffs and performance tracking.
- Existing toolsFit with Microsoft 365, backup, security tools and internal processes via supported integrations.
- Onboarding & migrationPhased agent rollout, removing old tools, piloting, backing up settings and training the team.
A good RMM should fit the way you work – not force your team to rebuild every process around the system's limits. If you already run an RMM, pilot and compare identical scenarios before switching.
Why buy and deploy Atera through ITEAMS?
What do you get by buying through ITEAMS as a partner?
A discount on Atera's list price, based on plan, number of technicians and term.
The same official Atera plans and platform – no limited edition.
Assessment, pilot, alert setup, patch policies and technician permissions.
One local point of contact for questions, license expansion and team training.
Directly from Atera: list price, self-onboarding. Through ITEAMS: same license, lower price, full service layer.
ITEAMS is an Atera reseller and uses the platform in its own day-to-day IT operations. That means licensing advice backed by hands-on experience with monitoring, service and automation – not just selling access to a platform.
Short discovery call
We learn how many technicians you have, how many devices you manage, your client/department structure, server environment and existing tools.
Plan and license selection
We present relevant options and confirm scope and add-ons in the actual quote, according to commercial terms.
Pilot and permission controls
We deploy the agent to a test group, build alert and maintenance policies, and verify remote access and technician permissions.
Rollout and knowledge transfer
We gradually expand to more devices, build service workflows, scripts and reports, and train your team.
The scope of onboarding, training and post-purchase support is defined in a separate commercial proposal. This page does not commit to SLA times, 24/7 support by ITEAMS or any certification status not stated in the agreement.
Want to see how Atera would work for you?
Tell us briefly about your number of technicians, IT environment and main challenge. We'll review fit, licensing and onboarding together.
Three common Atera use cases
Illustrative examples of how the capabilities translate into real IT needs. These are not customer stories or guaranteed results.
Distributed employee devices
An IT team supporting several sites wants to detect disk pressure, service failures and missing software without visiting every desk.
A growing MSP
New clients add load on technicians. Centralizing monitoring, tickets and automation makes work distribution and service control easier.
Structured server maintenance
Building patch policies, monitoring critical services and status reports alongside change approvals and proper maintenance windows.
Frequently asked questions about Atera in Israel
What is Atera?
Atera is an IT management platform that combines RMM, remote support, Helpdesk, ticketing, PSA tools, patching, scripts, automation and reporting. It is designed for internal IT departments and MSPs.
Is Atera an Israeli company?
Yes. Atera was founded in Israel by Gil Pekelman and Oshri Moyal and is headquartered in Tel Aviv. It serves customers worldwide, and in Israel ITEAMS provides licensing, onboarding and local support.
Can I buy Atera directly, or only through a reseller?
You can sign up and buy directly on Atera's website at list price. Buying through a local partner such as ITEAMS gives you the same license at a reduced price, plus needs assessment, plan selection, onboarding planning and training.
How much does Atera cost in Israel?
Atera's base pricing is per technician and plan, not per endpoint. The final price depends on billing term, add-ons and commercial terms. Through ITEAMS, you get the same license below list price – contact us for a quote.
What's the difference between Atera RMM and PSA?
RMM covers remote monitoring and management of devices – alerts, maintenance, patching and scripts. PSA supports service processes such as tickets, SLAs, contracts, reporting and billing, depending on customer type and plan.
Is Atera suitable for an internal IT department?
Yes. There are dedicated plans for corporate IT departments, alongside separate plans for MSPs. Choose based on team structure, way of working and required licensing.
Do I pay for every computer managed in Atera?
The base pricing model is per technician, with unlimited devices according to the vendor. However, related products, third-party providers and add-ons may be billed separately and are subject to licensing terms.
Does Atera include AI Copilot? What about Robin?
According to Atera, AI Copilot is included in current plans following the 2026 pricing change. Robin is a separate product focused on autonomous end-user support and is purchased separately.
Does Atera work with Windows, Mac and Linux?
The vendor offers management and patching capabilities for multiple operating systems, but exact capabilities and agent types depend on the plan and OS. Verify support for critical components before buying.
Can I migrate to Atera from an existing RMM?
Usually a phased migration can be planned: mapping the device environment, piloting, deploying the agent, validating alerts and workflows, then retiring the previous tool in a controlled way. Complexity depends on the current system and the data to migrate.
What's the advantage of buying through ITEAMS?
Two main advantages: price and service. As an Atera partner, ITEAMS offers the same official license at a price below Atera's list price. You also get RMM and Helpdesk process design, phased onboarding and training from a team that uses the platform every day.
Does Atera replace antivirus, EDR or backup?
No. Atera centralizes IT management and operations and can integrate with other solutions, but it is not on its own a replacement for endpoint security, backup and recovery, or a dedicated firewall.
More about IT management and Atera
If you're evaluating Atera as part of an IT upgrade, it's also worth reading about choosing a managed IT provider and managed IT costs (articles in Hebrew).
Official Atera sources
- Atera – features and RMM/PSA capabilities ↗
- Atera Support – per-technician pricing model ↗
- Atera Support – subscription FAQ and 2026 AI Copilot update ↗
- Atera – Robin and separate add-ons ↗
- Official IT Department pricing ↗ · Official MSP pricing ↗
- TechCrunch – background on Atera and its founders ↗
This guide was reviewed on October 14, 2026. Plan names, features and licensing terms may change. Product names and trademarks belong to their respective owners.
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